Awareness campaign to empower everyone to play their part to reduce the global burden of cancer

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ancer Research Malaysia joins hands with Subang Jaya Medical Centre (SJMC) to organize a month-long campaign to fight cancer in conjunction with World Cancer Day 2016 beginning on February 4.

The pre-dominantly social media campaign will culminate in a public forum on the 5th of March at SJMC to highlight current issues in latest targeted and personalized cancer treatment, prevention and detection.

ai???Currently, 8.2 million people die from cancer worldwide and in Malaysia alone, almost 30% of all reported deaths were caused by cancer which makes it one of the top five causes of death in government and private hospitals,ai??? says Prof Dr Teo Soo Hwang, chief executive officer of Cancer Research Malaysia.

ai???Hence, World Cancer Day plays out as an ideal opportunity to spread the word in Malaysia and raise awareness on cancer,ai??? she adds.

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Dr Teo Soo Hwang, CEO of Cancer Research Malaysia

Cancer Research Malaysia (formerly known as Cancer Research Initiatives Foundation ai??i?? CARIF) is the only non-profit cancer research laboratory in Malaysia dedicated to cancer research. It aims to conduct research in prevention, early detection and treatment, to transfer scientific findings to clinical settings, and to ensure the best possible care for all cancer patients.

SJMC, meanwhile, is a 393-bed multi-disciplinary tertiary hospital in Subang Jaya, Malaysia. The award-winning one-stop medical centre has delivered medical excellence to the community since its establishment in 1985 with state-of-the-art systems and cutting edge technology.

Over the last three decades, SJMC leads Malaysiaai??i??s medical and clinical scene with various clinical and surgical achievements in adult cardiac surgery, liver transplant, bone marrow transplant, kidney stone lithotripsy, cancer therapies and interventional radiology.

According to Dr Vasuhi Murugiah, chief executive officer of Subang Jaya Medical Centre, SJMC has always been at the forefront of cancer detection & cancer treatment with the latest technology.

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Dr Vasuhi Murugiah, CEO of Subang Jaya Medical Centre

ai???However, we realized that more effort needs to be focused on cancer prevention to empower the public to lead a healthy lifestyle and more informed decisions to fight cancer,ai??? she continues.

The ai???We Can. I can. ai??i?? Empowering Malaysians to Fight Cancerai??i?? campaign was created by Cancer Research Malaysia and SJMC to support the Union for International Cancer Controlai??i??s (UICC) World Cancer Day movement.

ai???Together, they aim to save millions of people from preventable deaths by raising awareness and education about cancer, and pressing governments and individuals across the world to take action against the disease,ai??? according to the press statement released by Cancer Research Malaysia and SJMC.

The ai???We Can. I Can.ai??i?? is the theme for the next three years and it intends to encapsulate the need to empower everyone to play their part to reduce the global burden of cancer.

ai???Just as cancer affects everyone in different ways, everyone has the power to take action together to reduce the impact of the disease on individuals, families and communities,ai??? the organizations emphasize.

The Cancer Research Malaysia-SJMC campaign focuses on three prominent issues: anti-smoking, the importance of vaccination and healthy eating. A twoai??i??day bazaar will be launched at the SJMC Outpatient Centre Lobby on March 4-5 with booths distributing information on cancer prevention and detection. The public forum on March 5, the campaignai??i??s final event, is free for public who register with SJMC (03-5639-1537/019-377-1400).

Interested parties can refer to the Cancer Research Malaysiaai??i??s website www.cancerresearch.my/WCD2016 for more information.